Firestone Liberia Earns Historic Certification: The World’s First ISCC PLUS Certified Natural Rubber Farm

Mar 27, 2024

Bridgestone’s Firestone Liberia natural rubber growing and processing facility earned the International Sustainability and Carbon Certification (ISCC) PLUS recognition. The Firestone Liberia facility is the world’s first natural rubber farm to achieve the ISCC PLUS certification.

The Firestone Liberia facility earned the ISCC PLUS certification for its efforts in reducing environmental impacts, utilizing resources efficiently and enhancing its capacity to adapt to, mitigate and build resilience to climate change. The certification also recognizes the farm for the implementation of good agricultural practices, ensuring proper working conditions, complying with local regulations and fostering effective management practices to facilitate ongoing growth and improvement.

“As we progress in our transformation to a sustainable solutions company, we are making incredible progress toward sustainable manufacturing,” said Rick Burnett, Vice President, Internal Manufacturing Division, Bridgestone Americas. “The ISCC PLUS certification is a pivotal milestone which recognizes our actions to sustainably growing and processing natural rubber as we accelerate our progress toward using 100% sustainable materials in our products by 2050.”

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Bridgestone Turanza Ev Tires Moose Jaw Vehicle Truck Car Sub

Investing in Advanced Technology

Modern vehicles are increasingly equipped with cameras, sensors, and radar systems that assist with lane-keeping, adaptive cruise control, parking assistance, and emergency braking. Even a small misalignment can affect how these systems perform. That’s why precise calibration is critical—and why we’ve invested in Autel’s state-of-the-art alignment and ADAS technology.

A new Autel Aligner & ADAS system, such as the IA1000, is an advanced, automated solution for wheel alignment and the calibration of modern driver-assist systems. It integrates precise robotic movements, laser guidance, high-definition cameras, and digital targets to reduce manual setup and dramatically improve accuracy for complex ADAS calibrations like ACC (Adaptive Cruise Control), LDW (Lane Departure Warning), and AVM (Around View Monitoring).

The IA1000 goes far beyond basic alignment data—it offers comprehensive measurement and documentation, all controlled through an easy-to-use tablet interface. With automated features like unlevel floor compensation and pre- and post-calibration reports, the system ensures that every calibration and alignment is completed to exact manufacturer standards and verified for accuracy.

Why It’s Used

ADAS Systems: Calibrations are often required after collision repairs, suspension work, windshield replacements, or any modification affecting the vehicle’s height or camera positioning.
Wheel Alignments: The IA1000 performs advanced wheel alignments on vehicles that need them, often in conjunction with ADAS calibration.
Safety: ADAS features are critical for driver safety and accident prevention—requiring precise calibration to ensure these systems function as designed.

Panda Tire Auto - Moose Jaw - ADAS Training

Key Features & Capabilities

Automated Setup: Uses a robotic system with precision adjustments for forward-facing target positioning and frame placement, significantly reducing manual setup time.
Laser-Guided Positioning: Laser-guided technology ensures accurate placement of ADAS patterns and targets for Blind Spot Detection (BSD), Adaptive Cruise Control (ACC), and Around View Monitoring (AVM).
High-Definition Cameras: Six HD cameras track vehicle movement and target positions, providing high accuracy for both alignment and calibration.
Advanced Wheel Alignment: Moves beyond basic camber, caster, and toe to provide comprehensive and advanced wheel alignment data.
Unlevel Floor Compensation: Automatically compensates for uneven shop floors, ensuring consistent and accurate calibration results even on imperfect surfaces.
Digital Targets: Offers the option of digital target monitors that automatically display vehicle-specific targets for Lane Departure Warning (LDW) calibration.
Hands-Free Operation: Features a hands-free virtual assistant controlled by voice commands for seamless operation.
Comprehensive Documentation: Generates pre- and post-scan reports to document the calibration and alignment process, demonstrating accuracy and transparency to customers.

Hands-On Learning

Our technicians spent the day working closely with certified trainers to master every aspect of this new technology. The training covered:

Precision Wheel Alignment: Learning to perform advanced measurements and adjustments using the Autel IA1000’s robotic system for consistent, precise results.
ADAS Calibration: Setting up and calibrating forward-facing cameras, radar sensors, and other components using digital targets and guided workflows.
System Integration: Understanding how alignment and ADAS interact—and why perfect calibration is essential for both performance and safety.

This in-depth training ensures that our team can diagnose, align, and calibrate vehicles with unmatched accuracy, whether you’re driving a compact car or a modern SUV loaded with driver-assist technology.

What This Means for Our Customers

For our customers in Moose Jaw and surrounding Saskatchewan communities, this upgrade means your vehicle will be serviced using the most advanced alignment and calibration equipment available. You can trust that your steering, tire wear, and driver-assistance systems will perform exactly as the manufacturer intended—keeping you safer on the road.

At Panda Tire and Auto, we believe that precision equals safety—and ongoing training like this helps us deliver both.