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Firestone Liberia Earns Historic Certification: The World’s First ISCC PLUS Certified Natural Rubber Farm

Mar 27, 2024 | News

After more than three decades of dedicated ownership, Curtis and Rosemarie Moggey proudly announce the transition of Panda Tire & Auto to the next generation of family leadership. Beginning in 2026, the business will be owned and operated by Lance, Lorrie, and Crystal Moggey, marking an exciting new chapter in the company’s long and trusted history.

The Firestone store has been a fixture in downtown Moose Jaw since 1955, serving generations of local drivers. In 1989, Curtis and Rosemarie took the reins, later incorporated as Panda Tire & Auto in 1992. Under their leadership, the business has grown into a respected and community-minded automotive service center known for its integrity, quality workmanship, and customer care.

Now, the torch is being passed to the second generation—Lance and Lorrie, twins, along with their younger sister Crystal. Each has played a vital role in the company for many years, learning the business from the ground up and helping it thrive through changing times in the automotive industry.

“This company has always been about family, faith, and service,” say Curtis and Rosemarie. “Our wish is that this next generation will be blessed, as we have been, to serve Moose Jaw and area residents and businesses well into the future—perhaps even into the third generation.”

As Lance, Lorrie, and Crystal step forward, Panda Tire & Auto remains committed to the same core values that have guided it for decades—honesty, reliability, and care for customers like family. The Moggey family extends heartfelt thanks to their loyal customers, staff, and community for their ongoing support and looks forward to continuing to keep Moose Jaw moving safely for many years to come.

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Bridgestone’s Firestone Liberia natural rubber growing and processing facility earned the International Sustainability and Carbon Certification (ISCC) PLUS recognition. The Firestone Liberia facility is the world’s first natural rubber farm to achieve the ISCC PLUS certification.

The Firestone Liberia facility earned the ISCC PLUS certification for its efforts in reducing environmental impacts, utilizing resources efficiently and enhancing its capacity to adapt to, mitigate and build resilience to climate change. The certification also recognizes the farm for the implementation of good agricultural practices, ensuring proper working conditions, complying with local regulations and fostering effective management practices to facilitate ongoing growth and improvement.

“As we progress in our transformation to a sustainable solutions company, we are making incredible progress toward sustainable manufacturing,” said Rick Burnett, Vice President, Internal Manufacturing Division, Bridgestone Americas. “The ISCC PLUS certification is a pivotal milestone which recognizes our actions to sustainably growing and processing natural rubber as we accelerate our progress toward using 100% sustainable materials in our products by 2050.”

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