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Firestone Liberia Earns Historic Certification: The World’s First ISCC PLUS Certified Natural Rubber Farm

Mar 27, 2024 | News

Winter in Saskatchewan is more than a season. It is a test of preparation, patience, and proper vehicle maintenance. Whether you’re commuting across Moose Jaw, driving the Highway 1 corridor, or navigating rural backroads, winter conditions can change quickly. Snowstorms, icy roads, whiteouts, and frigid temperatures make it essential to plan ahead.

Along with installing high-quality winter tires, keeping the right items in your vehicle can make a major difference when unexpected situations arise. Here are five winter car essentials every Saskatchewan driver should always have on hand.

Bridgestone’s Firestone Liberia natural rubber growing and processing facility earned the International Sustainability and Carbon Certification (ISCC) PLUS recognition. The Firestone Liberia facility is the world’s first natural rubber farm to achieve the ISCC PLUS certification.

The Firestone Liberia facility earned the ISCC PLUS certification for its efforts in reducing environmental impacts, utilizing resources efficiently and enhancing its capacity to adapt to, mitigate and build resilience to climate change. The certification also recognizes the farm for the implementation of good agricultural practices, ensuring proper working conditions, complying with local regulations and fostering effective management practices to facilitate ongoing growth and improvement.

“As we progress in our transformation to a sustainable solutions company, we are making incredible progress toward sustainable manufacturing,” said Rick Burnett, Vice President, Internal Manufacturing Division, Bridgestone Americas. “The ISCC PLUS certification is a pivotal milestone which recognizes our actions to sustainably growing and processing natural rubber as we accelerate our progress toward using 100% sustainable materials in our products by 2050.”

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